To succeed in any market, you need to know not just who your competitors are, but how they operate. Our competitor analysis service takes a holistic look at the landscape. Using SWOT analysis, we uncover where your rivals are strong, where they’re weak, and where opportunities exist for your brand to break through.
SWOT Analysis
We use SWOT to evaluate your competitors’ Strengths, Weaknesses, Opportunities, and Threats. This approach gives you a rounded understanding of their position in the market and highlights where your business can move ahead.
Competitor Analysis Services
Channel Positioning & Market Presence
Instead of focusing purely on ad spend, we look at visibility and effectiveness. We assess which channels your competitors use, how they engage audiences, and how well those campaigns resonate with the market. We examine how your competitors present themselves, their brand voice, creative style, and customer engagement. This helps us identify how your brand can differentiate and own a stronger position.
Competitor Analysis Workshop
We bring your team into the process with an interactive workshop. Together, we review findings, explore insights, and map out opportunities. This collaborative session ensures everyone in your business understands the landscape and feels part of shaping the strategy.
Opportunity Mapping
The true value of competitor analysis lies in action. We turn research into practical strategies that show where your brand can win, whether that’s through untapped channels, sharper messaging, or improved positioning.
We go beyond surface-level observations to deliver insights you can act on. By analysing your competitors’ strategies across digital, print, and OOH channels, we create a clear picture of where you stand and how you can gain the advantage.
Research
We identify your key competitors in your space.
Analysis
We assess strengths, weaknesses, opportunities, & threats.
Workshop
We collaborate with your team to explore insights and shape strategy.
Action
We build clear recommendations that guide your decisions.
From Insight to Action
Gain an Advantage with Competitor Insights
Don’t leave growth to chance. With holistic competitor analysis, SWOT-driven insights, and collaborative workshops, Bright Edge Marketing Agency gives your brand the edge it needs to lead.
Our Full-Service Marketing Approach
At Bright Edge Marketing Agency, we take care of everything from start to finish. Our approach means you don’t need multiple agencies or suppliers, we design, place, and manage your advertising all under one roof. This full-service model saves you time, ensures consistency, and delivers measurable results.
Design
We craft bold, creative designs that bring your brand to life. From logos and ad visuals to full campaigns, our team ensures your message stands out and resonates with the right audience.
Procurement
We secure the best placements for your campaigns. Whether it’s a prime billboard location, targeted newspaper space, or digital ad slots, we negotiate and manage the process to maximize your visibility.
We don’t just launch campaigns, we track their performance. With clear reports and data-driven insights, we show you what’s working and how your investment is driving real results.
Reporting
Get in touch
Ready to take your brand to the next level? Our team is here to design, deliver, and drive campaigns that get real results. Whether you need a fresh identity, a bold advertising strategy, or a full-service marketing partner, Bright Edge Marketing Agency is ready to help. Get in touch today and let’s start building your success story.
Phone
Address
Bright Edge
Unit 101
Louis Pearlman Centre
HU3 4DL
